Project 1: ATTA

Worked with a team of talented creatives to shape the voice and personality of ATTA, an emerging lifestyle and apparel brand, through copywriting, design, social media, and e-commerce content. Developed brand-aligned creative featured in publications including Us Weekly, In Touch Weekly, Closer Weekly, Life & Style, and Men's Journal.

Print Advertising

Designed print advertising that translated brand identity into visually compelling creative, balancing messaging, layout, and audience appeal across editorial and promotional placements.

Product Descriptions

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Developed product descriptions for ATTA’s apparel line using an aspirational tone that reflected the brand’s mission, personality, and lifestyle-driven identity.

Social Media

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For a brand built around community, social media isn’t just a channel—it’s a connection point. Partnered closely with designers and project managers to create social content that strengthened engagement and advanced the brand’s mission.