Project 2: B2B (FM)
Social media growth during my tenure at FM (2023–2026) over the company’s prior three-year performance (2020–2023).
At FM, I helped transform complex subject matter into compelling digital stories. Through social media, I supported major events, webinars, podcasts, brand campaigns, and educational content, developing strategies that turned technical topics into engaging narratives for global audiences. Whether amplifying live moments, simplifying industry insights, or elevating executive and brand voices, the goal was creating content that informed, engaged, and reinforced FM’s position as an industry leader.